Facebook shocked the world when they announced the nearly $20 billion deal where they acquired WhatsApp. There were various rumors back then regarding what the plans of the company are, and how WhatsApp might be treated following the release. However, it now seems that Facebook hasn’t affected WhatsApp much, and the company is continuing the grow in the way it always was. As per official announcements WhatsApp are ‘near’ a billion monthly active users mark, and are currently seen at 900 million+.
The company has now made an announcement which has come in as a pleasant surprise for the users. WhatsApp has now gone completely free of cost! While most users have never paid for their subscription, ideally a cost of $1 has to be paid in order to continue using the services of the app beyond a year.
This is indeed a very nominal amount, and while a large number of users should have no problem paying $1 a year, the fact of the matter is that a large number of users do not have credit cards or debit cards via which they would pay the amount.
Hence, the company has now made an official announcement via their blog, stating that WhatsApp shall no longer charge the users for their service and the $1 price tag has forever been scrapped. They have also mentioned that this can take ‘a few weeks’ to come into effect.
“Many WhatsApp users don’t have a debit or credit card number and they worried they’d lose access to their friends and family after their first year. So over the next several weeks, we’ll remove fees from the different versions of our app and WhatsApp will no longer charge you for our service”.
The company is also expected to tap into the markets of connecting businesses with users in the days to come, as is seen in their blog here.