Off late a large number of companies have been coming out with their own version of Android skinned over the android devices.
This gives them more customization power and also a unique offering to give to the users.
This strategy has been played to perfection by Xiaomi’s MIUI and OnePlus’ Oxygen OS.
The latest to join the list of names who have been trying to introduce changes in the OS is that of Micromax.
According to news reports from The Economic Times, Micromax is planning to develop its own OS along with a suite of services and apps that will work across phones, TVs, tablets, and wearables.
It is being reportedly said that a 75 member team has been set up at Bangalore in India and they have been working on this already.
Micromax’s co-founder Vikas Jain said, “The first smartphone with the new OS will be available by the end of this financial year and they will be affordably priced.”
Being led by former Amazon executive Ashish Agrawal, the OS will be a forked Android – a platform developed on Google’s open source mobile OS.
The first smartphones with the new OS will be available by the end of this financial year and they will be affordably priced.
We’ve already seen some of the forked Android versions powering Microsoft’s Nokia X series, Xiaomi’s smartphones and tablets, Amazon’s Fire smartphone and Kindle Fire tablets among others.
It will be interesting to see what Micromax does to its OS in order to differentiate itself from the crowd.
Agarwal was also quoted saying Our (Indian) use cases are much different from a US or Chinese customer.
As hardware is becoming a commodity, Micromax wants to start investing in software to differentiate itself.
However, the company did not want to alienate its set of consumers and developers, majority of who are on Android, by building an operating system from the ground up.
Micromax today stands at #2 position in the markets as it holds a little over 16% of the market share, and is inching towards Samsung, which currently dominates the Indian markets with a 24% market share.
The company is expected to grow rapidly in the next quarters to come, as Samsung has been showing a decline since 5 consecutive quarters in terms of profits.
Micromax and various other local names are expected to perform better in the months to follow.