Microsoft has been a company which has been a giant in the world of software technology. The company has been coming out with several new devices and products which have been bringing in major changes to the way we use our technology. The company has taken over several businesses in the way to its success, and the latest name the company has been eyeing towards acquiring is that of the popular Artificial Intelligence based Keyboard App, SwiftKey. The app comes with predictive text and it knows what the users might type next. Swiftkey tis one of the most popular Android and iOS alternative keyboards.
The company is looking forward towards acquiring more and more apps, and introducing their apps on other platforms. This has been their strategy for quite a long time as the Microsoft branding has now found its way into the PS 4 devices with their acquisition of Minecraft, and into Android and iOS devices with a plethora of apps being launched regarding the same.
The company is eyeing at taking over SwiftKey for $250 million, which means that Jon Reynolds and Ben Medlock, the co-founders of SwiftKey, will get $30 million each. While the windows phone platform has been going through a major slowdown, the company is indeed looking at the markets of Android and iOS with pleading eyes.
Microsoft has acquired many startups and small apps in recent times, such as Wunderlist, Acompli, Sunrise, among many others.
SwiftKey, which makes use of Machine Learning techniques to ‘know’ the users can have various effects, and can also be integrated with Cortana to some extent. The company has a good number of possibilities in front of them, and they are indeed expected to make the best use out of it.
Microsoft is expected to make a public announcement regarding this takeover sometime over the course of this week.