Microsoft has been a name which has, over the years, been one of the most trusted brands in the global markets.
The company has indeed been coming out with a large number of hardware and software products, however, the core specialty of Microsoft lies in the fact that they are the global leaders when it comes to the world of software technology.
The company has been coming out with leading software and Operating Systems of the world, and is literally a giant in the field.
Microsoft’s contributions to the world of technology are unparalleled and the company has been working on foresights!
They predict the future, and then they set the trends for it. By the time the future arrives, Microsoft is already prepared for the battle.
The company has been working hard on the software front and has been getting the results.
However, the one thing that they are lacking out on are the results when it comes to the hardware front.
Microsoft has been lacking out on the hardware markets, as they have been quite a late entrant on the same, and the company has hence not been able to capture the markets as well as they imagined.
Microsoft has actually ended up making major losses when it comes to the mobile phones markets, as the Microsoft Mobiles division, which was expected to shoot upwards after the Nokia deal, crashlanded and fell flat on Microsoft’s face!
The company has however been coming out with various ways to deal with the situation and the one option that they have felt is appropriate is that they would be coming out with newer mobile phones.
The Lumia 950 and Lumia 950 XL have been rumored for a long while, but Microsoft has got another trick up their sleeve – the Lumia 550.
Microsoft will be releasing the Lumia 550 on the same event on the 6th of October where they will also be releasing the Lumia 950 and Lumia 950 XL.
The 550 is expected to be priced way lower than most of their other devices and it will be the cheapest phone from the Lumia series in the markets.
The company has realized that they have zero to no penetration when it comes to the rural markets and to combat that they are entering into the value for money budget smartphones category.
The Lumia 550 will work as the device which establishes their rural and sub urban presence while the Lumia 950 and Lumia 950 XL will act as their flagship devices.