Microsoft has been a company which has been around in the markets of technology for over the past 40 years. The company has been an unstoppable force, especially in the markets of software technology, and more so when it comes to the world of operating systems. However there is one failure which Microsoft has faced time and again, and that is a disastrous performance in the markets of hardware technology. The recent few years have been really gruelling for the company, as Microsoft has been losing out a lot on hardware. Their woes continue as the company has now received a major beatdown on the hands of Apple, as the iPad Pro has outsold the Microsoft Surface Pro 4.
Microsoft Surface Pro 4 was one of Microsoft’s last hopes to bounce back in the markets of hardware technology. Microsoft off late has been facing a major beatdown at the hands of their competitors in the markets of hardware technology, be it the XBOX or be it the Microsoft Mobiles devices, both of them have faced a tough time in the markets, as the XBOX’s primary competition, the PS4 has managed to outsell the device by almost double its numbers.
The Microsoft Mobiles too have been going through a rough patch as the company has lost over $8 Billion in the sales and over 7800 employees have been let off. The latest news indicates that the sale of the Lumia devices has fallen by over 50% in the past one year. In these times, the Surface Pro 4 sales being beaten by the iPad Pro sales comes as a major setback for Microsoft.
It is also worth noting that Microsoft intended to build their future hardware based devices on the lines of the current Surface devices, including a Surface Mobile. However it is also worth noticing that the sales of the surface devices have been quite good, but Apple’s have been better.