Apple has been one of the biggest names in the world of technology. The company has been a giant when it comes to the world of innovation in technology for the past 40 years, and has been coming out with trends which have been changing the markets as we know them to be. The company has now been expected to work on a pricing revolution. The biggest factor here would be the iPhone 5s prices, as Apple is changing them rather frequently.
Apple had recently cut the prices of the iPhone 5s device twice in rapid succession, and was expected to come out with a third drop in the price as the iPhone SE had just been launched. The company however, defied all rumors, and instead hiked the iPhone 5S price by as much as 22% in some nations. Apple’s iPhone 5s pricing strategy has been a major mystery even today as it is still rather ambiguous about the way the company will be moving in the days to follow.
With a 13% decline in the sales, the company has faced its biggest setback in the past 13 years, and it is expected that Apple will soon bounce back. However, in order to boost sales, the quickest and the easiest way for Apple as of now would be to drop the iPhone prices once again and the iPhone 5s is the perfect contender for a drop.
However, the decision of the company can go either way – they can either stay adamant with their boosted prices, or reduce them and drop the iPhone 5s to ‘budget’ lows. Apple is expected to indeed drop the prices soon, and the drop is likely to remain till they announce the iPhone 7 in the month of September.
Apple needs to introduce some major innovations in their upcoming iPhone 7 device if they intend to bounce back in the markets.