Apple has been a company which has been coming out with several updates time and again. The company has been updating the devices with many updates and upgrades, and it has been noted that the company has been working on bringing out many innovations. The latest innovation from Apple comes in the form of an iPhone 5s price cut. This is the third iPhone 5s price cut which has been observed, and the company has now taken the price of the device to record lows – as it reaches $200 this time.
Apple’s iPhone 5s price has now reached shocking lows, and for the first time in its history, the iPhone is now a budget device. The company knows that there is still a massive market potential for the iPhone, and with over 30 million units sold last year, the 4 inched iPhones have not gone out of fashion yet.
Apple’s aim here is to not have more sales, but to acquire newer customers. The company has been working towards getting more and more first-time users, and to them, this iPhone 5s price cut is not a discount, but a price of acquisition. Apple expects that once they get hold of users from being non-users to first time users, they can develop a significant amount of these converts into becoming brand-loyals.
The iPhone 5s price drop is observed as the company has now released a newer iPhone – the iPhone SE, which is basically the insides of the iPhone 6s packed in the body of the iPhone 5s device. There have been many significant changes that have been made in the device, and the drop in the iPhone 5s price has been one of the biggest changes that has happened in the market. At just $200, this is indeed a record low for the company, making the iPhone accessible for everyone.