Apple has been a company which has been among some of the biggest names when it comes to the world of ‘innovation technology’. The company has now brought out many changes, and has improved the overall experience of the users when it comes to the world of smartphone technology. Apple has been led by visionary creative geniuses such as Steve Jobs and Tim Cook for years now, and the company has always thought change is for the best. Apple is now changing their pricing strategies, as the iPhone 5s price hits ‘budget’ pricing.
Apple’s iPhone 5s came out nearly three years ago, and has been one of their biggest hits over the past several years. The company has always ensured that the iPhone 5s remains one of their priorities, and the company has now begun introducing newer devices. The iPhone 5s is still one of the most demanded products in the developing and under-developed markets. The company has now evolved to a whole new level of technological advancement, and Apple is now aiming towards capturing newer markets.
Apple’s aim is now towards the South East Asian markets, where the affordability is low, but the aspirations are high, and an iPhone 5s price cut is expected to greatly benefit the markets of South East Asia. The iPhone 5s price has now been dropped down to drastic lows, and it will probably never surpass this, as the iPhone 5s is now selling in officially from the stores at $200 in select countries.
Apple has managed to indeed bring around a major change, and the iPhone 5s price drop is indeed a big news, as there has never before been an iPhone priced at such low rates that it can be termed ‘affordable’, or ‘budget’. Apple is innovating its pricing to acquire new customers, and this strategy is likely to work for them over the long run.