Google has been a company which has been all about progress and about moving forward. The company has been coming out with a large number of innovations and upgrades to their technology than ever before, and has been doing exceptionally well in the markets of internet technology. One of the biggest assets that Google has is their advertising division, and the company has made one major change to the way their ads work. Google will no longer supports flash based ads on their platforms!
Flash as a platform itself is being rapidly rejected by many major names in the world of technologies. Major tech giants are rapidly ridding theirselves of this monkey on their back, and have all been fleeing towards HTML 5, which is expected to be the future for the next gen of animated content on the internet.
This major change to Google’s ad platforms is going to be implemented from the 30th of June, as the flash based ads will be completely discontinued from then on, and all the ads on Google would be HTML5-only.
However, this change is happening only to the animated flash based ads, and Google has noted that “video ads built in Flash will not be impacted at this time”.
The process of converting a flash-based ad into an HTML5 based ad is also quite an easy process, as Google itself has been offering the users with tools for free, which help convert their flash ads into HTML5 ads.
Talking about moving towards the HTML5 platform, Facebook as well as YouTube have both fully moved to the platform, and no longer play flash-based ads. Adobe has been helping Netflix prepare their HTML5 player for Firefox.
It has come to such a time that even Adobe, who created Flash in the first place is distancing itself away from the system, and has recently released the Animate CC, which helps provide more of an HTML5 friendly output.