Facebook has been a company which has been coming out with a large number of changes over the years. The company has brought forward a large number of updates and upgrades in the markets, and has become the leading name in the markets of social media technology with over 1.69 Billion users now using their services. The company has been innovating their offerings from time to time to keep the user experience fresh. In their latest move, Facebook has now brought forward a major change in the Facebook News Feed as it will now prioritize content posted by friends and family more than publishers.
While this comes as a good news for many normal, day-to-day Facebook users who are there to bond socially, this comes as a sad news for the publishers who have been investing heavily on social media, as their reach is about to fall.
The company has clarified this further in a newsroom post where they have explained exactly what kind of content to be expected to be prioritized:
Our research has also shown us that, after friends and family, people have two other strong expectations when they come to News Feed:
- Your feed should inform.People expect the stories in their feed to be meaningful to them — and we have learned over time that people value stories that they consider informative. Something that one person finds informative or interesting may be different from what another person finds informative or interesting — this could be a post about a current event, a story about your favorite celebrity, a piece of local news, or a recipe. We’re always working to better understand what is interesting and informative to you personally, so those stories appear higher up in your feed.
- Your feed should entertain.We’ve also found that people enjoy their feeds as a source of entertainment. For some people, that’s following a celebrity or athlete; for others it’s watching Live videos and sharing funny photos with their friends. We work hard to try to understand and predict what posts on Facebook you find entertaining to make sure you don’t miss out on those.