Micromax has been one of the brightest shining stars in the Indian ecosystems.
The company has been doing exceptionally well in a highly competitive market and has been performing in a positive trend.
The company today holds over 16% of the markets of smartphones in India, and accounts for the second largest market share in the nation, following Samsung at #1 with 24% markets.
Micromax, which was an unknown name in most of the country some 6 years ago, has managed to turn things around after the Android wave struck India.
The company has been coming out with low cost solutions to several phones, and they have been releasing phones at such a rapid frequency that it has become hard for people to catch up to the speed with which they are releasing devices.
Micromax is now all set to release their latest phones – the third phones in the ‘Juice’ series of phones, the Micromax Canvas Juice 3 and Juice 3+
Both the Canvas Juice 3 and Canvas Juice 3+ smartphones feature almost identical innards.
The Android 5.1 Lollipop-based Canvas Juice 3 features a 5-inch HD (720×1280 pixels) display while the Android 5.0 Lollipop-based Canvas Juice 3+ comes with a larger 5.5-inch screen with similar resolution.
Both the handsets feature Corning Gorilla Glass 3 for protection from scratches on screen.
The Canvas Juice 3+ comes with a 5-megapixel front-facing camera while the Canvas Juice 3 packs just a 2-megapixel front camera.
The Canvas Juice 3+ also comes with 16GB of built-in storage, while the Canvas Juice 3 comes with 8GB of inbuilt storage.
Much like other Canvas Juice-series smartphones, the Canvas Juice 3 and Canvas Juice 3+ pack a large battery – 4000mAh in this case.
The smartphone is powered by a 1.3GHz quad-core processor coupled with 2GB of RAM.
Both the smartphones sport an 8-megapixel rear autofocus camera with LED flash. Both support expandable storage via microSD card (up to 32GB).
On the connectivity front, the Micromax Canvas Juice 3 and Juice 3+ include 3G, Wi-Fi, GPRS/ EDGE, GPS/ A-GPS, Micro-USB, and Bluetooth options.
Unfortunately, the Canvas Juice 3 and Canvas Juice 3+ don’t support 4G, one of the biggest let-downs for both the smartphones at this price point.
Both feature sensors such as accelerometer, magnetometer, ambient light sensor, and proximity sensor.
The Canvas Juice 3 is said to offer a talk time of up to 14 hours and up to 514 hours of standby time.
Meanwhile, the Canvas Juice 3+ is said to offer a talk time of up to 12 hours in 2G, up to 8 hours in 3G and up to 500 hours of standby time.