Samsung Hello might very well be the name of Samsung’s foray into the world of smartphone AI. The company has been a market leader when it comes to consumer electronics worldwide. South Korea based Samsung is slowly dominating the global markets. Samsung’s latest smartphone will be that of the Samsung Galaxy S8. The Samsung Galaxy S8 is in desperate need of a differentiating factor that will assert its dominance in the smartphone markets. Samsung Hello might just do it.
Samsung has recently filed for a trademark for ‘Samsung Hello’ in the European Union Intellectual Property Office (EUIPO). The company gives a hint of what Samsung Hello will be able to do in this trademark filing. Samsung states that Hello will be able to set reminders and schedule appointments, it will be able to access information from the phonebook, as well as feature voice recognition capabilities. To us, it simply seems like this is Samsung’s attempt at creating a Google Assistant like personal assistant for the smartphone.
There were rumors in the past that Samsung’s AI Assistant would be called Bixby. Chances are that Bixby will still be the name of the assistant, but the technology that would power it would be that of Samsung Hello. It is also worth noting that while Samsung has filed it, it is still under review. The EUIPO usually takes over a month to approve trademarks. Samsung’s gen-next Samsung Galaxy S8 smartphone is expected to be teased later this month and released some time in late-March or early-April.
Samsung is too big a player in the smartphone markets to NOT have a virtual assistant of their own. Microsoft has Cortana (and so does Cyanogen), Apple has Siri, Google has the Assistant, and now its time for Samsung too, to have their own assistant – Samsung Hello!