Facebook has been a company which has revolutionized the way we know advertising and marketing online to be. The company has provided one of the biggest platforms for online marketing, and has helped the users change so many things in the world of technology. The company has been working on building the Facebook Messenger as their next big thing, and it already is their second most popular app. However, in recent times, the company has been adding many improvements to the service of the Facebook Messenger, and will now be changing the way we know it to be. Ads in Facebook Messenger are soon expected to roll out.
According to a leaked document obtained via Tech Crunch, it has been observed that Facebook intends to release ads in Facebook Messenger by Q2 of 2016, which is in the coming few months.
These ads on Facebook Messenger will be able to be sent across to the users who have opened a chat thread with the company in the past. This basically means that pages will now be able to send ads to the users directly on to the messenger if they have opened a chat thread in the past. Interestingly enough, Facebook has also launched a URL shortener for such threads ,which is www.fb.com/msg/
When Facebook was approached over the same, they had commented by saying “We don’t comment on rumor or speculation. That said, our aim with Messenger is to create a high quality, engaging experience for 800 million people around the world, and that includes ensuring people do not experience unwanted messages of any type.”
However, how and when it will be implemented would be quite a while. The world of technology is yet to witness these kind of aggressive advertising efforts, and it is expected to be quite a subtle and indirect form of ads, as users would not prefer ads being thrown at them via various pages. Costs associated with it are also unknown at this point of time.