The war on ads has been waged for quite some time now, and many major companies are stepping up to say that they will be blocking the ads. Samsung was among the first few names to say so, and it has since been followed by several other players in the markets, most noticeably Opera. Opera had last month launched their native ad-blocker for Opera Mini for Android and for the Opera Web Browser for computers. Things are all set to move one step forward as the company is now going to have all their mobile platforms covered under native ad-blocking.
“Users are demanding ad blockers because of the better browsing experience it offers,” says Nuno Sitima, SVP Mobile Browsers, Opera. “Opera users can speed up their mobile surfing, skip extra data charges and stretch their internet packages even further by blocking in the browser intrusive and data-wasting ads and heavy tracking.”
Opera has claimed that after the ads getting blocked, not only are the users saved from unnecessary advertising, but also becomes faster. The company has stated that the browsing experience becomes up to 14% faster than that of Chrome to load an webpage on an average.
Talking about the numbers involved in the above statements, the average amount of data consumed by Opera for Android downloaded per webpage with ad-blocking turned on was 229KB, which is supposedly 84 percent less than Chrome.
The company has also sent across a statement on mail where it has been meticulously explained about how to block ads on their mobile phone browsers:
- On Opera for Android, users need to tap on the O menu, then Settings > Data savings > Block ads.
- On Opera Mini for iOS, tap on the O menu, the go to Data Savings Summary > Opera Turbo > Block ads.
- On Opera Mini for Windows Phone, tap the O menu, then Settings > Block ads.