Samsung and Micromax have been two names which have been at a war with each other for the numerouno spot in the Indian markets for quite a long while.
Micromax has never been able to dethrone Samsung as such, but has got tantalizingly close in the past.
The Indian brand of Micromax was a company which wasn’t even a brand that had an awareness around it up until a few years ago, but the android revolution put it up on top.
The company got popular because of the fact that they created numerous low cost mobile phones that offered the users a large number of features.
The value for money equation has been the one which has been driving the indian markets so well for so long, and the company has clung on to that tightly.
Samsung has been another name which came out big after the android revolution and has been constantly releasing various devices at various price points, and with various specs.
While they feature on each and every aspect, that is, design, features and price, most phones don’t have one element to compensate the rest. Samsung has truly become a giant in manufacturing off late.
The latest figures in the Indian markets (source: The Times of India) indicate that Samsung continues to lead the Indian smartphone market in the quarter ended June with 24.5% share on the back of flagship S6 and S6 edge launches but lost a little market share to No.2 Micromax which increased its share to 16.7%, according to Hong Kong-based Counterpoint Research.
Intex, Lenovo (including Motorola) and Lava grabbed the No. 3, 4 and 5 positions respectively, in the second quarter during which 25 million units were shipped, 34% up on-year and 25 % up sequentially.
“The smartphone market regained its sequential growth mainly due to aggressive discounting and offers by the brands, retailers and e-commerce firms to clear out inventory accumulated from previous quarters,” Tarun Pathak, Senior Analyst at Counterpoint Research said.
The agency tracks handset market shares based on shipments into India.
Intex has captured third spot with 9.9% , Lenovo including Motorola got 7.5% share and Lava ended flat with 5.3% share of the smartphone market.
Xiaomi smartphone shipments increased sequentially during the quarter as the Chinese company became the third largest 4G smartphone vendor during the quarter, thanks to brisk sales of Redmi 2 4G and Mi Note 4G.