The Opera Web Browser has been one of the oldest names in the business of technology. There have been several changes in the way things work, and the Opera Web Browser has now brought around a massive change in the world of technology. It came in as the first major force to combat the Internet Explorer back in the early days of the internet technology the web browser, over all these years, has still been relevant in some form or the other, and Opera has now brought in another innovation, which is a first of its sort.
The company has now announced the arrival of a built-in ad blocker for the Opera Web Browser. Ad Blocking issues have been making it to the news quite recently off late. Major websites such as WIRED and Forbes are working on a new system, which will prevent the users from accessing content on their website if they have installed ad blockers. Microsoft too has not allowed users to install plugins on their browsers because of the same reason.
The Opera Web Browser has now become the first major browser to natively block the ads. Opera has cited this example from a recent study on their blog, stating, “In a study conducted by PageFair/Adobe, the number of people using adblockers grew by 41% worldwide between 2014 and 2015, with 98% of those users on computers.”
The company has also stated that users can add some websites to exceptions if they want to enable ads on those sites.
The Opera Web Browser is working with Easylist’s lists to block ads. “We believe it’s time for ads to be lighter and faster,” says the company.
This is indeed a major step forward towards a better internet and more such companies are expected to take this route in the days to follow.