Microsoft, Motorola and Micromax – the three M’s that have been making a lot of news in the world of mobile phones.
All of them circling around one N. The Nokia mobile phone unit which was purchased by Microsoft last year, has since been one of the biggest failures for the company.
There is absolutely no second thought that comes to the mind when one thinks of this statement as the company has been bleeding throughout the year.
When the deal first took place last year, it was expected that Microsoft is going to turn its fortunes around with this one and they are going to make a huge take the windows phones to ‘the next level’.
However that next level never arrived and Microsoft ended up bleeding up to the tune of 7.6 billion dollars in this deal.
As a result of these massive losses, 7,8000 employees across the globe lost their jobs.
While the Nokia story keeps taking tragic twists, there had been two names in the past which had offered to bail out the company.
When internal rumours started spreading that Nokia had caused losses to the tune of 5 Billion to Microsoft, two companies had started bidding for the Nokia business – Micromax, the Indian giant which has captured the subcontinent’s markets when it comes to smartphones, and Motorola, one of the global leaders in production of smartphones, which like the Nokia phones are, quite price sensitive.
The Moto G, Moto E and Moto X are revolutionary phones are akin to what Nokia’s phones might be if they were android.
However it is now being reported that Motorola has pulled out of the deal and Microsoft is planning to sell off the Nokia unit to Micromax, who are now planning a worldwide release.
The company is reportedly entering into a tie-up with Microsoft regarding the production of Micromax Windows Phones as Microsoft now thinks that India as a market is quite huge and Windows phones can easily be adapted in countries where the economies are developing and people are not specifically looking for Operating Systems but are looking for sturdy phones.
Microsoft has to make a final call in the end, about whether they are going to sell it off to Micromax or they plan to bleed even more and experiment with their new Microsoft Lumia 940 and Lumia 940 XL phones.