Microsoft has been a company which has been making several changes to their offerings over the years. The company has been coming out with update after update, and the company has now introduced many rapid changes to the way their devices are perceived in the markets. The Microsoft Surface Phone has been expected to be one major device which is all set to change these perception games.
The Windows Phone and Windows 10 Mobile devices at large are not being perceived well in the markets, and the public sentiment is rather negative towards these devices. Microsoft Mobiles, at the moment, occupy a measly 1% of the smartphone markets, and the company is expected to have lost tens of billions of dollars over the mobile phone markets.
Microsoft Mobiles have been a major flopshow, and Microsoft was looking at the Surface Phone to revive the dying brand as the company was willing to target the niche of business class users. The company has been building the whole business class approach and is taking the Blackberry path. However, all the plans seem to be put on hold for a while, and even the Surface Phone is unlikely to make its debut this year.
The original plans were probably around having the Surface Phone release in October along with the Surface Pro 5 and the Surface Book 2 devices, but the company now seems to have shifted their focus back to the software markets and the Windows 10 OS.
This shift of focus was visible during the Build 2016 event, where the company showed absolutely no windows 10 mobile devices.
A senior executive had stated – “We’re going to do some cool things with phones, but this year phones are an important part of our family but not the tip of the spear,” Windows chief Terry Myerson told popular website, The Verge. The future of the Surface Phone is quite uncertain as of now.