For a company that has been around the markets for as long as Microsoft has been, they have certainly been one of the leaders when it comes to the world of technology and have largely dominated the market share when it comes to the world of Operating Systems and Software.
The company has had unparalleled success when one considers the fact that they have been the undisputed leaders when it comes to operating systems.
The fact that the company has been around for so long and has maintained its position in the markets is no less than a case study!
When one studies what makes Microsoft what it today is, the biggest thing that they come across is ‘consistency’ – consistency in production and consistency in innovation.
The brand has been alive and the brand has been active.
Time and again has Microsoft made its presence felt in the markets, and not just felt, dominated!
Innovation in technology is another aspect, the biggest actually, when it comes to driving sales. Microsoft too, for their part, has been quite the innovator, though it is often undercredited for the amazing work it does.
The company has been innovating time and again but the mind-share goes to apple when one thinks of ‘innovation’.
Here are three major innovations that will blow your mind away when you think of the upcoming Microsoft Lumia 950 smartphone:
Iris Scanner: Microsoft’s rumoured new duo of Lumia 950 and Lumia 950 XL are expected to come out with – wait for it – Iris scanners! Yes, this is going to be one of the biggest innovations in the world of technology.
Microsoft releasing the Iris Scanner is a part of the Windows 10 Mobile OS’s Microsoft Hello program where the users get to experience Windows in its finest version!
Facial Recognition: The phone will come with facial recognition technology and will remain unlocked as long as the primary user is in front of the phone.
This brings in added privacy to the phones – however it is a question of battery consumption and one can only wonder how the company will be pulling it off with the Lumia 950.
Surface Pen: The rumoured Lumia 950 XL phone will be coming out with a 5.7 inched screen and will support the surface pen using which users can actually scribble on the screen and take notes!
As of now Microsoft has not released any details about the Lumia 950 and Lumia 950 XL phones and these articles are based on pure speculation.