Innovation is the true market force which can make or break the sales of any company.
While Apple is largely credited to be the pioneer when it comes to innovations, there are many other companies who are equally efficient when it comes to innovation, but Apple just markets itself well enough to sell on the name of ‘innovation’.
One of the most innovative companies in the market is Microsoft.
The company has been around for a very long time now and has been diversifying into various other businesses as well.
The company has dominated the world of operating systems and software, and is now setting sights at the hardware business.
With the XBOX consoles and the surface devices becoming greatly successful, all eyes are now set towards the mobile phones division.
Ever since Microsoft acquired Nokia’s mobile phones unit they have not been doing well and have ended up making a massive loss of over 7.6Billion USD and over 7800 employees were let off.
Microsoft is however, expecting to bounce back in the markets with the latest generation of Lumia devices, which are expected to be named Lumia 950 and Lumia 950 XL (previously codenamed as Talkman and Cityman).
Here are the top three features of Lumia 950 and Lumia 950 XL:
- USB C: The much awaited USB C support has finally arrived for the Windows devices. With various innovations in the days to come expected to be in the world of USB technology, the USB C is a leading name, and especially because of Microsoft’s Continuum feature, the port is more important than ever before.
- Iris Scanner: Iris scanner is one of the most important features of the Lumia 950 phones, as that will be powered by Microsoft Hello – Microsoft’s security technology, which would scan a user’s iris using infrared to verify his identity. This is truly a remarkable change to have been brought into the game, and the company is all set to change the face of the industry with these changes coming their way.
- Surface Pen Support: With Windows 10 having a special tablet mode, and Microsoft Edge being heavily promoted, the need for a surface pen has risen more than ever before, as Microsoft now intends to allow users to write on the phone and save the files with Lumia 950 XL now supporting the fine tipped surface pen support.