The Indian subcontinent, off late has become the major breeding ground for big names to come out and announce their phones.
Names such as Microsoft and Apple have been specifically geo-targeting the Indian markets to expand their sales, however the markets of India have reacted in a peculiar manner.
Instead of going for these worldwide brands, the local brands have actually been the game-changers in the Indian ecosystem.
The local brands, along with other value for money new entrants in the markets have managed to turn it around.
The value for money concept has been the biggest thing in the Indian economy as the people tend to prefer products which offer them higher features for the value that they pay instead of giving them the brand name.
The markets in India have been highly cost-sensitive and that is the way how Micromax gained lead in the markets.
Lava, InFocus, Motorola, Micromax and OnePlus will all be releasing phones this week, all of them playing around the cost and value for money equation.
Lava has been in a partnership with Google and will be releasing an Android One smartphone in India. This is going to be Lava’s first Android One smartphone and is expected to be priced at around Rs. 12000, nearly double the price of what the earlier Android One phones have been priced at. According to reports from the Economic Times, the phone will come with a 5inched screen and 2GB RAM.
InFocus, in association with Foxconn will be launching their new ‘made in India’ devices. InFocus will soon be seen producing products other than smartphones in India. Foxconn has been producing InFocus phones from Andhra Pradesh.
Motorola is going to announce the Moto X and Moto G (third generations) and they are doing this in a global event in various countries, one of which is India. Motorola’s senior management is expected to be present in India. This is expected to be one of the biggest events of Motorola.
OnePlusis going to announce the OnePlus 2 on the 28th of July, and the phone is expected to be priced around Rs. 29,000. The event will happen in Virtual Reality where it would appear that the viewer is standing right next to the actual event in China!
Micromaxis all set to release a smartphone in association with Flipkart on the 27th. It is expected to release a ‘flagship’ sort of a phone which will be priced at a higher price point than most of their phones.