Over the past several days there has been a rumor in the markets which indicates that the iPhone 5s price is all set to get a major drop. There have been reports that the device might actually be selling for a rate as low as $200 real soon. The markets have been very optimistic about such a change happening, and the company has now been working on bringing forward these changes. However a bad news might soon be following those who are eagerly tracking the iPhone 5s price for a drop.
Apple has been a very smart business unit, and has been a company which has always dominated the markets of mobile phone technology as well as the world of business technology at large. The company has been innovating several aspects of their devices, but these innovations, most of the time, have been around the markets of product technology as well as software updates. However for the first time ever, Apple has been working on an innovation in the pricing strategy.
While most people expected that the iPhone 5s price will drop, the fact of the matter is something completely different, as the iPhone price has in fact, been expected to rise. This, actually, is a move which makes more sense than the company reducing the prices as the iPhone 5s price increasing would mean that more users would buy their latest device, the iPhone SE owing to the lesser price difference.
Apple has noted that over 30 million 4 inched iPhone devices were sold in 2015, and the company is now taking advantage of the situation with increasing the iPhone 5s price. Apple is taking the reverse psychology here, and is in fact demotivating the buyers from buying an iPhone 5s, but towards buying an iPhone SE. This is indeed an intelligent pricing strategy from Apple.