Apple has been a company which has been coming out with several updates and upgrades for their devices, and have been rather innovative when it comes to their hardware, as well as their User Interface. With the help of these innovations, the company has been able to retain the user interest as well as gain new users over time. However, every market reaches a saturation point, and Apple has been rather lucky in this. The company has not reached a saturation limit, but has been doing exceedingly well in sales. However the South Asian markets have been the ones the company is desperately looking at breaking through, and an iPhone 5S price cut has helped them achieve it.
Prices in the South Asian markets for the iPhone 5S have reached record lows, and the iPhone 5S price starts from $250 in some markets such as India and Sri Lanka. Apple has managed to gain much more with their devices than anyone expected them to, and the iPhone 5S, which is a three year old product, still manages to sell well.
Apple is basically a device which was earlier meant for the premium markets, but now that the prices have been dropping and that contracts and installments are easily available for mobile phones, the iPhone has become a device even for the aspirational class of users.
The company’s intentions at dropping the prices are not towards boosting sales, but towards getting the users to convert from being non-users to becoming actual users. The company wants the users to taste blood for the first time, hoping that they become brand loyals in the long run. The iPhone 5S price cut is actually a smartly planned out acquisition strategy for Apple.
The iPhone 5S device is all set to get price cuts in the global markets too, and rates are expected to be anywhere between $220-240.