Apple has been a company which has been the leaders when it comes to the world of innovation in technology. The company has been a pioneer in the world of product design as well as product innovation and has been coming out with update after update which has helped them gain a major edge in the markets of technology. The company has been changing the market trends day after day, and has managed to bring out a big revolution in the world of technology. iPhone 5S has been one such product which changed many trends in the past, and continues to do so. The latest change has come out now as Apple has now decided to drop the iPhone 5S price and has taken it down to record lows.
The iPhone 5S is now selling at as low as $200 in some markets, making it the first ever official ‘budget’ iPhone device. Apple has been innovating many market trends in the recent times, and this iPhone 5s price drop is another major innovation, this time in the price – as never before, and possible never again will the iPhone be as cheap as it now is.
Apple acknowledges that the iPhone 5s is indeed an old device and it has been in the markets of over three years now, yet the popularity and the demand is still there. The company said that last year itself, they sold 30 million 4 inched devices.
With this iPhone 5s price drop, Apple is likely targeting the South East Asian markets, which are rather price conscious in nature. The company is looking forward towards acquiring first-time users, as the low prices will entice more and more users to buy an iPhone device. This iPhone 5s price drop is actually the price of acquisition for the company as they are hoping that eventually a brand loyalty develops.