Apple has just completed their 40 years into the markets! This is indeed a major achievement for them, and the company has been introducing major changes in their offerings off late. The company has been working on more and more innovative devices, and has introduced many phones and devices which have been a first for the markets. The company, in another first, has now decided to drop the price of an iPhone device so much that it has now been termed a ‘budget’ offering. The iPhone 5s price has dropped to drastic lows, and the iPhone 5s price is now only $200 in some markets!
Apple’s iPhone 5s price drop comes in the light of the release of their latest iPhone, the iPhone SE.
Recently, Apple announced that the demand for 4 inched devices is still not dead in the markets, and keeping the market demands in mind, the company has now released their latest iPhone – the iPhone SE. The arrival of the iPhone SE marked the third drop in the iPhone 5s price over the years.
Apple, with this iPhone 5s price drop, is now targeting the South East Asian markets, as that has been a region where the sales have been rather low, but the demands and the aspirations are high. An iPhone 5s price drop would directly result in the increase of sales in those countries, and this discount is actually the cost of acquisition of a new customer.
Apple has noticed that it is actually hard for them to acquire first-time users, and a large number of users, after buying their first iPhone, tend to become brand loyal over the years. The company is expecting a similar sort of a reaction with this latest iPhone 5s price drop.
Countries such as India, and neighboring South East Asian nations are expected to benefit the most from this iPhone 5s price cut.