Apple has been a company which has been coming out with many updates and upgrades over the recent times now, and has been innovating the product design as well as the product offering over the recent years. The company has changed many things in the way the world of technology functions, and it now looks like they are now working towards taking one major step forward towards change – making the iPhone a budget device. This has been something which has never happened, but after the third iPhone 5s price drop, the iPhone 5s price will reach as low as $200.
Affordability has been the biggest hindrance for the non-users of the iPhone device, and it has been expected that the company is now looking forward to introduce a major change in the pricing. While the iPhone 5S prices are already as low as $250 in some countries, the company has decided to wave it down by another $50 and take it to $200.
Apple wants to convert more and more non-users into becoming first time users. The company has been working towards improvising their offerings since quite a long time and has been working on constant improvement. However, to convert the price conscious markets, price conscious pricing is needed, and Apple has nailed that to perfection with this.
The iPhone 5s price drop was anticipated as the iPhone SE comes out now. Apple had noted that last year there was a demand of 30 million 4 inched iPhone devices, and hence they came out with the iPhone SE. interestingly, while the prices are expected to drop in the markets, the company has pulled down the iPhone 5S from their official website.
While the iPhone 5s price drop is indeed happening, it looks like it is for the existing stock and retail-only. From the official Apple website, users can no longer buy the iPhone 5s.