Apple, ever since their incorporation, have been all about innovation. Steve Jobs, during his entire lifetime, was a believer in the art of innovation, and his creative genius had led to most of what Apple is known for, till date. The company has been coming ut with a large number of devices, but is particularly known for the iPhones. The iPhone 5s device, when it first came out, screamed innovation. It was the first iPhone to feature a newer look and feel of the iPhone which is followed till today. The iPhone 5s is making news once again. Apple is heavily anticipated to introduce a major iPhone 5s price cut.
This iPhone 5s price cut has been expected to happen since January, but has never actually happened. Instead, Apple shocked the users by hiking the price. Apple has had some weird pricing strategies over the years, and they went ahead to hike the iPhone 5s price by 22% in some countries.
However just a week after the price rise, the quarterly financial results of the company came out, and Apple then realized that their market share had fallen by 13% in the last quarter, their biggest fall since 2003.
In order to boost sales, it is very likely that Apple will introduce yet another iPhone 5s price cut. This drop in the iPhone 5s price has been expected now as the company is in a dire need to boost its sales to gain some lost momentum before the big release of the iPhone 7 later this year.
An iPhone 5s price cut is likely to help them gain market share from the developing nations such as the South East Asian countries where the affordability has always been low. With the help of this iPhone 5s price cut, the iPhone will be taken down to budget lows, and Apple will probably be pricing It somewhere close to $230.