If you thought that Instagram was done with going after Snapchat, then you are absolutely wrong! This photo application has just started, with introducing the live video and some impressive new messaging features which will allow the users to share some private messages which will be disappearing outside of stories. This was announced by the company on Tuesday. The new and upcoming features for messaging inside the app, you will be able to send messages to your friends or a group of friends which will disappear once they read it. You will be able to do this with the Stories camera. The disappearance of the messages or media will be identical to that of Snapchat and you will be notified if someone takes a screenshot.
In order to help you differentiate between direct messages and the normal chat, Instagram will be using outlines around the icons. Besides the Ephemeral messaging, the photo app company is also introducing the live video feature which will be rolled out in the next couple of weeks. You will find the live videos in two places in Instagram, in the new section of “explore and in Stories as well. Anyways, the video will only be available to watch during the broadcast. Once the broadcaster takes the video down, the video will disappear from the app altogether.
The camera for the live video is very much similar to the Facebook Live or Periscope. You will be able to see who is watching you and the viewers will be able to comment and hearts will also be available. This looks like Instagram is going after the Facebook Live audience but the ephemerality of the app’s live video is directed towards robbing the Snapchat audience instead of Facebook’s. Instagram has not hidden the fact that it is directly going after Snapchat and after every update is emulating Snapchat more and more, even Facebook has also tried to emulate it on its main app.