Over the years, social networks are all expected to become more and more user friendly. Not just user ‘friendly’, they’ll actually be friends with the users and know their tastes and preferences. With the machine learning and AI technologies booming with every passing day, more and more social media apps are getting modern. Facebook has been having this algorithm since quite some time where the kind of content a user likes to consume is always shown to him on a priority basis. Rumors were flying about Twitter, too getting a similar change, and it is now announced that Instagram will be the next big app to get that change.
We ran a story back in the month of March, which talked about this change in the Instagram Algorithm. Interested users can read that story here.
A major change is about to come in the algorithm of Instagram, which will now be making the app show the users their preferred content on top. The company has released an official blog post, where they have mentioned that people tend to miss out on 70% of the content on their feed on an average.
The new update ensures that even though they still might miss out a large number of things, the kind of content that they want to watch is shown to them on a preferential basis. While the company has also mentioned that it is going to happen in the ‘coming’ month, it looks like the days of organic reach on Instagram too are coming to an end.
Instagram is soon moving on to a more Facebook-like approach when it comes to the consumption of content and algorithms pertaining to it. The company has mentioned in their blog post: “With this new ordering you won’t miss your favorite band’s video after the concert, even if it took place across the world in a different time zone. And no matter how many accounts you follow, you should see your best friend’s latest posts.”