Google has been one of the most dominating names in the world of technology, and together with Microsoft and Apple, it forms the big-three. Google started off as a search engine 18 years ago and has now achieved astronomical successes in various divisions it has started off, be it the search technology in itself, or the Android revolution. The company has been coming out with several innovations in the recent times and can be credited to many innovations in the modern era. Google Play Store has received a new update, which finally brings in promo codes support for paid apps as well as in-app purchases and payments.
Google has officially announced on their Developers website – “Once you [developers] create a promo code, you can distribute it subject to the terms of service. The user enters the promo code in your app or in the Play Store app, and gets the item at no cost. You can use promo codes in many ways to creatively engage with users.”
This expands the number of ways in which the users can benefit, and the businesses too can grow as promo codes are some of the best ways of inculcating the habit of having the customer spend money. This is a win-win scenario, as once the customer is tempted into making his first purchase, chances are that they’ll make more purchases too. Developers can also offer the promo codes to their employees to share with their friends and families.
Some limits have been set up as well, and developers can issue only as many as 500 promo codes per quarter! Google has also specified that if a developer is not able to use their quota of the 500 codes in one quarter, they will NOT be carried over to the next quarter.
For in-depth details on creation of promo codes, interested developers can visit the Developer Console.