When the EA Access was first announced as an exclusive deal for the Microsoft owned XBOX One.
There was a lot of positive buzz about it from within the company.
Microsoft had stated that this deal with EA could potentially be a ‘game changer’ and were expecting it to give them an edge over their competitor, the PS 4 by Sony.
Slowly but steadily, after some outrage by PS users, and by those who are the typical naysayers, XBOX as a brand has managed to claim that their association with EA is in deed, a profitable association, as Electronic Arts said today in a major announcement that they are ‘expanding’ the XBOX One subscription program, in terms of content as well as in terms of reach.
In a major aspect of the announcement, Electronic Arts have said that ‘Need for Speed – Rivals’ will now be added to the vault. The vault, for those who are living under a rock, is a collection of games, which one can play for free, provided they have a subscription to the EA Access program.
This is a win-win situation for both, the EA and Microsoft. EA benefits by making the gamers ‘taste blood’ by providing them with games for a short period of time, the gamers benefit because they are exposed to a lot more when we compare the value with the offerings, Microsoft benefits by positive PR as well as by gamer interest and brand conversions.
NFS Rivals will accompany a set of heavyweights in gaming industry which are already a part of vault, i.e., Battlefield 4, FIFA 14, Peggle 2 and Madden NFL 25. The subscription for the EA Access program is available for $5 a month and $30 a year.
The inclusion of NFS Rivals, however came as no big surprise for the hardcore gamers, as it had been observed back when the EA Access art came out that the rivals logo was featured in it. The future looks good for both, the EA and Microsoft with their alliance.