The company shares its Views on Apple automated car with U.S. Transport Regulator, but remains evasive about its plans.
Leading car manufacturers including Uber Technologies, Alphabet and Startup NuTonomy have tested the potential of automation of automobiles this year. Thinking along the same lines, tech-giant Apple plans to launch its personal self-driving vehicles. Apple automated car has been a topic of speculation everywhere since last September. The project, code named as ‘Titan’ is said to begin a new era of automatic four-wheelers.
Kenner ‘Excited’ about Apple automated car
Steve Kenner, Director of Product was spotted saying, “Apple is investing heavily in the study of machine learning and automation and is excited about the potential of automated systems in many areas, including transportation”. Nevertheless, he didn’t inform us whether the company would make its own self-driving cars or grant its software license to other known car makers.
One thing is for sure, the company has started making deals with reputed car makers. This includes iPhone integration with car software. Most car models already support Apple’s ‘CarPlay’ technology that lets users connect iPhones with car. Thus, Apple phones can let users exchange messages, make calls, find directions, listen music or watch videos on built-in car display.
However, former US President Barack Obama’s statement last year, “If a self-driving car isn’t safe, we have the authority to pull it off the road”, made the policy makers more cautious, discrete and meticulous in their approach. They’re putting in every effort to develop a technically superior, safe and smart car, something along the lines of Lightening McQueen.
Now, the company intends to collaborate with major stakeholders like NHTSA to ensure the project is executed with utmost safety without compromising on innovation. They’ve already written a letter to NHTSA, stressing on the need of developing and deploying automatic vehicles.
While Apple may not be confident of its plans, it has surely got its users excited. Now the entire world anticipates the arrival of ‘iTitan’ in the new future.